Burton Ruler Snowboard Boot 2012 - Men's Snowboard Boots With a legacy of pushing personal skills to the pro level, the 2012 Burton Ruler is the boot for stepping to larger drops and burlier features. Proven features such as the reduced weight and footprint of Shrinkage, oversized 270 Airbags, and stabilizing Power Spine backstays filter top-of-the-line tech down to the couch surfer’s salary. Newly redesigned with Burton’s industry exclusive Total Comfort for that perfectly broken in feel, right out of the box. Jibs to jumps—a boot that measures up. Shop all of our Burton Snowboard Boots like the new Burton Imperial Boot, Burton Rampant Boot, Burton Moto Snowboard boot and much more!
Burton Snowboards was founded by Jake Burton Carpenter in 1977. Carpenter was inspired by the snurfer, invented by Sherman Poppen. He modified it. In 1977 Carpenter moved to Londonderry, Vermont to make the first Burton Snowboards. Carpenter first made snowboards by hand in his garage. He couldn't afford the proper equipment -- so he applied polyurethane wearing a scuba mask. His co-founder Dimitrije Milovich, was an East coast surfer and founder of Winterstick.
In 1978, they moved to Manchester, Vermont. During the early years 4 or 5 workers sold, shaped, and repaired their snowboards.
Carpenter campaigned for local resorts to open their lifts to snowboard riders. The first mountain to have reportedly let snowboarders in was in 1982, the Suicide Six Resort in Pomfret, Vermont. Next was Stratton Mountain, and later, Jay Peak and Stowe. When resorts started to accept riders, the public did too. Burton was in place to supply them with snowboards.
In 1982 Burton was marketing their product at the National Snowboarding Championships were organized at the Suicide Six Resort. In 1985 the National Snowboarding Championships moved to Stratton Mountain and became the U.S. Open Snowboarding championships which was operated and owned by Burton. This competition helped legitimize the sport.
In 1985 Burton established the European Division of Burton in Innsbruck, Austria. In 1986 distribution started in New Zealand. In 1992 the Burton factory relocated to Burlington VT. In 1994 they opened the Japan division in Urawa-shi.
In 2009, Burton owned 10 companies that sold snowboards, outerwear, and shoes. R.E.D, Gravis, Anon, Analog, Forum, Special Blend, Foursquare, Jeenyus, and most recently Channel Islands. Channel Islands is a surfboard company, and surfboards seems to be Burtons next goal. In 2008 Burton began to make surfboards in Vermont.
|
